Archive for the ‘Rants’ Category

Is the parking industry the most user unfriendly industry ever?

Tuesday, November 24th, 2009

parking garageI was trying to leave work today when I came to the realization that parking garages might be the most user unfriendly places in the world. Perhaps that is an overstatement, but they certainly have their place high in the rankings of horrible user experiences. I’ve encountered many different garages and lots thought my life. And almost without exception they all seem to go out of their way to make things more difficult for the humble driver.

In the case of my work’s parking garage, their main faults lie in two places. One, the unbelievably confusing layout of the garage. I’d chalk this one up to the original architect, if only they hadn’t recently “renovated” the whole place last year with new signs, lines and car pathways. I’ve been parking there for over two years and still frequently get confused. There are constantly people driving the wrong way down the multitude of one-way only corridors. Not only do the one-ways have seemingly no correlation with each other, but the up and down ramps to get from level to level routinely skip levels and are almost all one-way as well. I once was trying to exit from some middle level floor and ended up on the top floor just because I followed a one-way path.1

If the horrible layout was the only problem, I might be able to forgive them. But they also routinely close the path to one of the two exits. Sometimes it seems sort of legitimate, because nobody is operating any of the exit booths, but sometimes they’ll close the path to an exit and leave another path open. This is infuriating when the exit I need is closed only because of the exit path I choose to use to leave my level. I’m now stuck going out the wrong side of the garage and basically have to drive around the block to get back to the other exit. It’s sort of like going to the movies and being told that you have to sit in the front even though there are seats right in the middle and the reason is “just because.” 2

There really seems to be no reason for this beyond the fact that parking is based firmly on the supply and demand principal. They have the place to put your car, you have to put your car somewhere, you have to put your car in their garage. They don’t care about customer service and user experience. At all. Because they can charge whatever they want and know that tons of people are forced pay because they’re the only game in town. Does making lots of money excuse you from providing quality service? Not necessarily, but in the parking industry it appears to go hand in hand.

They could spend an hour or two actually plotting out some sensible navigation paths. They could think about why they’re closing a certain path and use some signage to let the driver know. They could spend a few more dollars and purchase a ticket machine that doesn’t break down once a week. Let me know when you do and perhaps I won’t be seen cursing in my car everyday around nine and five.

1. They had some work going on that blocked part of the intended path, still, I think this was stupid.
2. Obviously my analogy would be way worse, but I’m trying to make a point here.

The Never Ending Hunt for more Page Views

Friday, November 13th, 2009

I happened to be reading an WashingtonPost.com article on former DC Zoo resident, Happy the Hippo (why? ’cause hippos are cool).  Anyways, I get to the bottom of the article, er, the bottom of page one of the article and see this nice bit of white space.  Then I find the article navigation (placed weirdly off the the right) and realized they’ve split poor Happy’s article into four, yes FOUR, pages.  And to do that, they didn’t even fill the whole content area for the article on page one.  They left a bunch of white space, which was really there because all the ads in the right sidebar, just so they could stretch out their article.  And why do they do this?  Page Views.

Washington Post Page View Gimmick

Washington Post Page View Gimmick

With their ever shrinking ad revenues, WashingtonPost.com and most other major news websites seem to be constantly resorting to this gimmick.  Certainly not for the benefit of the user.  I know I love having to click through five pages to read some fluff piece about a hippo1.  So, thanks news sites, for sacrificing everyone’s user experience so you could make a few extra cents from your advertisers.  This is yet another reason why you’re all going out of business.

1. Actually, I refused to click through any further. And I’m going to try to never click through any of these again. I think I can live without this crap.

Why exclusives never seem to have the customer in mind

Wednesday, July 8th, 2009

I was recently engaged in a conversation about the iPhone and the service I was getting from AT&T.  As pretty much everyone knows at this point, the iPhone is exclusive to AT&T at this time.  The merits of the deal seem reasonably clear for both Apple and AT&T in the deal.  Apple gets a nice fat payment from AT&T for each iPhone sold, while AT&T is able to attract new customers who want the best phone on the market (yes, the iPhone is the best phone out right now…and I don’t even have a 3GS yet). Seems like a great concept, but that analysis leaves out a key player, the customer.

So what about that pesky customer.  What do they get out of the deal?  Better pricing?  Great Service?  I’m not sure about pricing, the iPhone seems reasonably priced compared to similar offerings like the Pre and I suppose the G1.  Definitely not great service.  After switching from Verizon, I can say without a doubt that AT&T’s coverage is significantly worse.  Not necessarily terrible.  But not good either.  Why couldn’t I just use my iPhone on Verizon’s excellent network?  Because of that exclusive deal.

I started this post with the iPhone as my primary example, but there are many more: EA Sports exclusive with the NFL, which wiped out the excellent NFL offering from 2k Sports back in the day.  The NFL’s deal with DirecTV isn’t much better. I couldn’t get their Sunday Ticket games package on Comcast, which makes life tough for a transplanted New Englander who needs to watch the Pats each week.  Or Howard Stern being only on Sirius.  Or the shows and events that only let you buy tickets online from Ticketmaster, who just so happens to charge a nice 8 dollar convenience fee for each ticket.

In every instance of an exclusive deal between two, usually big, businesses, it seems the customer is always the last priority.  I’m not sure of the solution, because in the case of the exclusive, you’re usually being forced to choose between the best and something that isn’t nearly as good (why else would the company be paying for it).  So I’ll continue to suffer through dropped calls and slow downloads, but continue to hope that someday, someone will step up and do something with the customer in mind.